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当当发布声明称商户矛盾属于误解 多数商家表示支持

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2012-11-26 15:11:02 转载来源: 网络整理/侵权必删

11月26日下午,当当网针对《当当被曝再向商家收取店庆费》一事发来声明表示,当当网对服装供应商所收取的店庆费用并非强制施行,在出台政策前,对部分商户也已经做了抽样调查,调查商户基本对店庆及双12促销宣传计划表示支持。

  DoNews 11月26日消息 11月26日下午,当当网针对《当当被曝再向商家收取店庆费》一事发来声明表示,当当网对服装供应商所收取的店庆费用并非强制施行,在出台政策前,对部分商户也已经做了抽样调查,调查商户基本对店庆及双12促销宣传计划表示支持。(完)

  附当当网声明全文:

  当当网即将在12月12日进行2012年最后一轮大规模促销返利,涉及品类将包含图书、服装、母婴、家居等全品类,将会有大部分商户也参与到此次促销中来。双12的促销和当当网店庆促销也纷纷创下当当网历年返利力度之最,而就对因双12让利促销让当当网和商户之爆出的摩擦,当当网有以下几点需要阐明:

  首先:关于当当网双12促销,将会降低毛利甚至负毛利方式进行,协同供应商给予支持,对消费者进行真实返利,消费者所购买到的商品都将是远低于市场价甚至进货价。这一点在历次促销中我们已经与商家达成共识。

  其次,当当网对服装供应商所收取的店庆费用并非强制施行,在出台政策前,对部分商户也已经做了抽样调查,调查商户基本对店庆及双12促销宣传计划表示支持。另外,在通知函中明确注明“如有进一步细节问题可与相关品类负责人联系”。

  再次,当当网将于商户共同承担因双12促销返利产生的费用,其中当当网将承担绝大部分费用。

  目前,当当网面向第三方商家的招商平台业务成交额的同比增速已连续三个季度保持在100%以上,第二季度为200%,而截止第三季度在当当网开店的商户已经突破1.4万家,在双11当天当当网仅服装招商平台便创下超2000万的销售额,当当网招商平台逐渐受到商户追捧。

  最后,当当网本着同所有商户合作共赢的态度谋求共赢,愿与志同道合的商户寻求共同长远发展,最终实现让当当网、商户、消费者三赢的目的。

标签: 当当 发布 声明 商户 矛盾 属于 误解 多数 商家


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