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阿里:天猫针对一二线城市,淘宝无所不能 - 站长搜索
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阿里:天猫针对一二线城市,淘宝无所不能

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2014-04-21 12:37:08 转载来源: 网络整理/侵权必删

AS网站目录(www.adminso.com):阿里:天猫针对一二线城市,淘宝无所不能 4月16日,天猫总裁王煜磊在接受采访时称,今年,阿里巴巴重新给天猫定位,并区分了天猫与淘宝的用户群体。即,天猫是时尚的,面向一二线城市的,而淘宝则是无所不能的

AS网站目录(www.adminso.com):阿里天猫针对二线城市淘宝无所不能

4月16日,天猫总裁王煜磊在接受采访时称,今年,阿里巴巴重新给天猫定位,并区分了天猫与淘宝的用户群体。即,天猫是时尚的,面向一二线城市的,而淘宝则是无所不能的。

“天猫的改革进入了深水区,我们认为,天猫今年还要考新用户增长已经不太可能了,不要太去想新市场和增加新份额了,而是要服务好老用户。因此,我们今年重新调整了定位,与淘宝打配合仗。天猫要与品牌商深度合作,拿到独家的资源,而不是把价格压力转嫁给品牌商。”王煜磊称。

王煜磊也坦言,现在在阿里,有个赚钱的老大(淘宝),相对而言天猫的赚钱压力会小一些,这时就需要寻找其他的方法去赚钱。

而天猫的这一调整实际反映了其对过去一段时间定位的反思。在过去一段时间内,天猫是大而全的,主打的是正品,但是近几年来,B2C上已经全都是正品了,天猫的优势和定位就显得有些模糊。同时,聚美优品、唯品会这样的B2C崛起、上市,并和品牌商深度绑定,这也给予了天猫一定的刺激。

亦有分析称,近期,阿里巴巴集团将在赴美IPO,在这个时间对天猫做出定位的改变,可能也是为了给资本市场讲一个好故事。

标签: 阿里 天猫 针对 二线 城市 淘宝 无所不能


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