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天猫双11:开卖1小时102个品牌成交额过亿 - 站长搜索
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天猫双11:开卖1小时102个品牌成交额过亿

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2022-11-01 14:34:42 转载来源: 网易科技报道 北京

10月31日晚8点,天猫双11第一波售卖正式开启。销售1小时,102个品牌成交额过亿元

10月31日晚8点,天猫双11第一波售卖正式开启。销售1小时102个品牌成交额过亿元。

在102个首小时成交额过亿的品牌中,国货品牌占比过半,成为今年天猫双11一大亮点。黑鹿、挪客、牧高笛、森宝、未及、佳奇等国货品牌首小时成交额均超过去年11月1日全天。积木品牌未及更是只用10分钟就实现成交额超去年双11全周期。


在今年天猫双11负责人看来,这根本上源于国内稳健增长的消费需求,源于巨大的市场空间,源于人们对于美好生活的向往,通过天猫双11,数字经济更好服务于实体经济发展。

今天天猫双11,淘宝直播迎来了罗永浩、俞敏洪、张柏芝等主播,天猫双11开卖首小时,淘宝直播场观同比增速600%,腰部主播交易额同比增速250%。

此前数据显示,过去一年,淘宝新增了超过50万名新主播。天猫双11临近的前两个月,有超过100家直播机构入驻淘宝。

标签: 天猫双 开卖 1小时 102个 品牌 成交额


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