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京东618预售战报:751个品牌订单额同比增逾500%,联想、小米、华为排前三 - 站长搜索
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京东618预售战报:751个品牌订单额同比增逾500%,联想、小米、华为排前三

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2021-05-26 20:38:08 转载来源: 网易科技报道

5月26日消息,京东大数据显示,5月24日-5月25日京东618“预售”的搜索量超150万次,预售订单额整体同比增长高达640%,参与预售的品牌数量同比增长达126%,参与预售的商品数量同比增长达437%。联想、小米、华为、海尔等品牌预售订单额迅速破亿元

5月26日消息,京东大数据显示,5月24日-5月25日京东618“预售”的搜索量超150万次,预售订单额整体同比增长高达640%,参与预售的品牌数量同比增长达126%,参与预售的商品数量同比增长达437%。联想、小米、华为、海尔等品牌预售订单额迅速破亿元。

具体而言,在参与5月24日-5月25日预售活动的核心品牌中,有751个品牌的预售订单额同比增长逾500%。预售订单额排名前三的品牌分别为联想、小米、华为;预售销量来看,欧莱雅、兰蔻等品牌更受消费者关注。

同时有1142个细分品类的预售订单额同比超过100倍,如手持稳定器、家用洗地机、智能晾衣机、垃圾处理器、按摩椅等都取得了高速成长。笔记本、手机、游戏本、冰箱、休闲鞋、微单相机、洗衣机、平板电视、智能手表、白酒等则成为目前消费者最爱购买的细分品类商品。

在京东618预售期间,京东超市销售大数据显示,牛奶、白酒、婴幼儿奶粉成为预售48小时内下单量TOP3品类。在手机预售热度榜单中,小米11、小米10S强势占据榜单前两名席位。京东家电洗地机品类预售订单额同比增长超40倍,其中新品高端洗地机占比超65%。扫地机器人预售订单额增长400%,其中扫拖一体扫地机器人占比超过70%。

今年的京东618预售参与预售用户数同比增长500%。游戏本作为京东核心开拓的新品类,其预售销量更是达到690%的同比增长。智能硬件品类、游戏机品类和存储品类也分别取得预售销量同比增长15倍、17倍和13倍的成绩。(一橙)

标签: 京东 预售 战报 751个 品牌 单额 同比 增逾 500%


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