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iPhone受美国青少年热捧:10人中9人有iPhone - 站长搜索
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iPhone受美国青少年热捧:10人中9人有iPhone

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2021-04-08 14:42:52 转载来源: cnbeta网站

根据市场调查机构Piper Sandler对美国7000多名青少年的最新调查结果,美国青少年真的非常喜欢iPhone。调查显示,苹果旗舰消费级产品在美国青少年中有非常高的品牌忠诚度,88% 的青少年拥有 iPhone,而且90% 的青少年希望下一台手机依然是 iPhone

根据市场调查机构Piper Sandler对美国7000多名青少年的最新调查结果,美国青少年真的非常喜欢iPhone。调查显示,苹果旗舰消费级产品在美国青少年中有非常高的品牌忠诚度,88% 的青少年拥有 iPhone,而且90% 的青少年希望下一台手机依然是 iPhone。

美国不少青少年不仅将 iPhone视为备受追捧的对象,更是将其视为一种象征和奢侈品。一项单独的品牌忠诚度调查也发现,人们对苹果和iPhone的忠诚度达到了历史最高点,而对安卓系统的感情却在不断下滑。

报告中还显示,在青少年喜欢的支付方式,Apple Pay 仅次于现金。其他在报告中表现良好的科技公司和产品还包括Netflix、YouTube、Snapchat、TikTok和亚马逊。此外,该调查还涵盖了从工作、经济到喜爱的名人等话题。

苹果产品通常在年轻人中表现非常好。iPhone的高拥有率(或自我报告的拥有率)与之前的研究相吻合,例如一项研究认为2019年拥有iPhone的青少年比例为83%。苹果产品也经常在礼物愿望清单上排名靠前。

SellCell 在今年3月进行的调查发现,苹果iPhone的品牌忠诚度提高了,而Android用户对其设备制造商的忠诚度降低了,更愿意转投其他品牌。这项调查由SellCell在2021年3月初进行,涉及5000多名智能手机用户,他们拥有最受欢迎的手机品牌的各种型号。

标签: iPhone 美国 青少年 热捧 10人中 9人


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