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腾讯公布移动游戏联运分成比例:60%归开发者 - 站长搜索
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腾讯公布移动游戏联运分成比例:60%归开发者

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2014-03-22 12:06:07 转载来源: 网络整理/侵权必删

AS网站目录讯(乐天)3月4日消息,2014年腾讯移动游戏平台商务合作发布会昨日召开,腾讯首次公布合作模式和2014分成比。按照接入自家移动游戏平台程度不同,腾讯将CP分为三类,包括接入运营、联合运营、独家代理运营

腾讯公布移动游戏联运分成比例:60%归开发者

AS网站目录讯(乐天)3月4日消息,2014年腾讯移动游戏平台商务合作发布会昨日召开,腾讯首次公布合作模式和2014分成比。

按照接入自家移动游戏平台程度不同,腾讯将CP分为三类,包括接入运营、联合运营、独家代理运营。腾讯游戏商务部副总经理朴彦丽透露,腾讯移动游戏平台接入合作的CP与渠道分成比例为7:3,这一分成比例和此前阿里,以及腾讯应用宝的分成比例保持一致。

采取联运模式CP与腾讯分成比例为6:4,相比前者,腾讯会给予CP更多营销推广和运营团队方面的支持。独家代理产品还将获得腾讯移动游戏平台核心平台资源。

朴彦丽介绍说,腾讯旗下目前拥有DAU超千万平台50个,其中PC平台20个,移动平台达到30个,旗下注册用户超1亿的PC产品达到8款,手游注册用户过亿产品为9款。

最新上线的《欢乐麻将》也已突破1亿用户量。2013至2014年,腾讯移动游戏平台中中度用户比例上升到45%,重度上升34%。

朴彦丽称,从收入上看, RPG、动作、策略、卡牌类手游将占据中国移动(微博)游戏收入最大的盘子,棋牌、射击类手游虽然有巨大用户群,但收入方面相对较弱。

标签: 腾讯 公布 移动 游戏 联运 成比例 开发者


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