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eBay与Drync合作推葡萄酒业务 迎合家庭消费趋势 - 站长搜索
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eBay与Drync合作推葡萄酒业务 迎合家庭消费趋势

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2016-05-01 11:35:10 转载来源: 网络整理/侵权必删

站长搜索科技讯  5月1日消息,据国外媒体报道,美国电商网站eBay宣布本周与移动端葡萄酒类平台Drync合作推出葡萄酒业务Ebay Wine,公司称其涵盖了从“日常餐酒到年份酒”在内的10000多种葡萄酒,意指150亿美元的葡萄酒业务。通过该举措,eBay欲占领葡萄酒这一酒精饮料市场的热门业务

站长搜索科技讯  5月1日消息,据国外媒体报道,美国电商网站eBay宣布本周与移动端葡萄酒类平台Drync合作推出葡萄酒业务Ebay Wine,公司称其涵盖了从“日常餐酒到年份酒”在内的10000多种葡萄酒,意指150亿美元的葡萄酒业务。

通过该举措,eBay欲占领葡萄酒这一酒精饮料市场的热门业务。据Beverage Dynamics援引美国葡萄酒理事会的统计数据,去年美国葡萄酒市场份额由2014年14.7%上升至14.9%,消费总额达320亿美元。而去年同期啤酒份额下降0.8%。

eBay希望通过此举,迎合家庭消费的新趋势,即消费者更多通过酒类专卖店购买葡萄酒,而不是在餐馆消费。重要的是,目前36%的葡萄酒消费者是千禧一代,其已经取代了婴儿潮一代成为全国最大的消费者群体。

据悉,eBay的网站旨在为消费者提供一个全方位的葡萄酒体验。目前eBay有1.62亿活跃买家,目前其葡萄酒业务涵盖30多个国家的500个地区,其中包括一些罕见的葡萄酒。Drync创始人兼首席执行官罗森布拉德(Brad Rosen)表示,“Drync与eBay的合作标志着葡萄酒行业的明显转变。”(宁宇)

标签: eBay Drync 合作 葡萄酒 业务 迎合 家庭 消费 趋势


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