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爱奇艺启动品牌整合 非视频业务沿用PPS - 站长搜索
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爱奇艺启动品牌整合 非视频业务沿用PPS

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2014-06-06 14:13:53 转载来源: 网络整理/侵权必删

AS网站目录科技讯 6月6日消息, 今日,爱奇艺公司宣布品牌整合战略启动,爱奇艺公司拥有的两个视频服务品牌“爱奇艺”和“PPS”将统一整合为“爱奇艺”。 爱奇艺方面表示,根据此次品牌升级规划,基于PC、移动、互联网电视的各类产品将升级统一为以爱奇艺为唯一品牌的产品和服务

AS网站目录科技讯 6月6日消息, 今日,爱奇艺公司宣布品牌整合战略启动,爱奇艺公司拥有的两个视频服务品牌“爱奇艺”和“PPS”将统一整合为“爱奇艺”。

爱奇艺方面表示,根据此次品牌升级规划,基于PC、移动、互联网电视的各类产品将升级统一为以爱奇艺为唯一品牌的产品和服务。

不过,爱奇艺方面称,在非视频服务品牌,例如网络游戏等业务,将继续使用PPS品牌发展。

2013年5月,爱奇艺和PPS宣布合并,之后,PPS与爱奇艺已完成了基础的整合,包括会员登录帐号、广告投放系统、内容生产后台、融合P2P与CDN的HCDN技术等效果将在后几个月中逐一呈现。

根据2014年1-4月艾瑞iUserTracker和mUserTracker数据显示,爱奇艺PPS在PC端、移动终端的综合市场份额连续四个月位于中国互联网视频行业第一名。(徐国允)

标签: 爱奇 启动 品牌 整合 视频 业务 沿用 PPS


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