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Twitter的首个24小时“新闻台”,合作伙伴是彭博 - 站长搜索
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Twitter的首个24小时“新闻台”,合作伙伴是彭博

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2017-05-01 19:06:23 转载来源: 36氪

(原标题:Twitter的第一个24小时“新闻台”,合作伙伴是彭博) 二水水小蓝鸟的直播计划前几天我们报道过Twitter计划做24小时的滚动新闻直播频道,今天Twitter宣布更详细的内容:第一个直播频道将和彭博合作。彭博的媒体负责人提到,这次合作的直播频道,将专注在给用户提供最重要的新闻内容上

(原标题:Twitter的第一个24小时新闻台”,合作伙伴彭博

二水水

小蓝鸟的直播计划

前几天我们报道过Twitter计划做24小时的滚动新闻直播频道,今天Twitter宣布更详细的内容:第一个直播频道将和彭博合作。彭博的媒体负责人提到,这次合作的直播频道,将专注在给用户提供最重要的新闻内容上。

这个目前还没有起好名字的直播频道,计划在今年秋天上线。彭博的发言人称频道中不会只是重播彭博已有的内容,彭博会调动全球的资源来提供专门为Twitter制作的新闻内容。

Twitter的CFO兼COO Anthony Noto则说,他们做直播,瞄准的是那些不愿意为电视付费的人和那些喜欢在移动中收看内容的人;而在新闻内容上拥有的大量资源和经验的彭博是他们最佳合作拍档。双方并没有公开这次合作在财务上的细节,但提到彭博会全权控制内容输送。

一身顽疾的Twitter最近一年把改革的重心放到直播上。不久前,他们和亚马逊竞标NFL赛事的直播权,然而最后被财大气粗的亚马逊用5000万美元抢走了该直播权。这个赛事去年曾经为Twitter带来数据新高。

在国内,以打赏机制为核心的UGC直播,通常被视为是流量的变现渠道而非流量获取引擎。但Twitter要做的新闻类内容直播,似乎更在意的是用户的获取。

上周Twitter发布了2017年第一季度财报。公司出现了自2013年上市以来的首次营收下滑,但得益于用户的增长速度超出预期,Twitter的股价出现暴涨。外界普遍把Twitter的用户增长归结于美国总统的“推特治国”,但Twitter的直播业务也有贡献。第一季度Twitter上诞生了800个小时的直播视频,观看人数达到4.5个亿,环比增长31%,其中体育类视频占比过半。

标签: Twitter 首个 24小时 新闻台 合作伙伴 彭博


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