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谷歌制裁新目标:Nest竞争对手Vivint - 站长搜索
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谷歌制裁新目标:Nest竞争对手Vivint

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2014-03-05 12:12:38 转载来源: 网络整理/侵权必删

在制裁了Rap Genius和Expedia这两家公司之后,谷歌有了一个新目标:Vivint,一家数十亿美元级别的家庭安全公司。2012年末,Vivint以20亿美元的价格被Blackstone公司收购,一时在业界饱受争议

谷歌搜索制裁新目标:Vivint,一家10亿美元级别公司,Nest竞争对手

制裁了Rap Genius和Expedia这两家公司之后,谷歌有了一个新目标Vivint,一家数十亿美元级别的家庭安全公司。

2012年末,Vivint以20亿美元的价格被Blackstone公司收购,一时在业界饱受争议。根据美国商业改进局透露,Vivint公司之所以名声不佳,主要的原因就是他们采取了误导性和侵略性的销售行为。这家公司已经面临一些来自众多州和地方检察官的法律诉讼。Vivint公司主要的产品包括视频监控设备,家庭自动化,以及太阳能产品。

不过在此,让我们先把争论放在一边,先把关注点放在Foxtail Marketing公司的Mike Templeman身上,他分享了一些细节信息,其中就表明Vivint公司并没有采用所谓的黑帽搜索引擎优化策略(作弊或可疑SEO)。Templeman分享这个信息的潜在原因,是因为在过去的一个月里,与Vivint相关的“横幅广告和附属链接”大量增加,增长幅度达到了19%,如下图所示。

谷歌搜索制裁新目标:Vivint,一家10亿美元级别公司,Nest竞争对手

无论是什么原因,被谷歌从搜索结果里删除对于Vivint来说都是一次打击,谷歌正在不断地调整Vivint公司的排名,但是对一些数十亿美元级别的公司来说,这家搜索巨头的愤怒往往不会有所保留。

目前,只有谷歌在态度上反对Vivint公司,当然他们也这么做了,但是在其他搜索里,比如Bing和Yahoo,Vivint公司的排名并没有收到影响。但是Vivint公司拥有的另外一个单独域名网站vivintsolar.com排名并没有受到了影响,如下图所示:

谷歌搜索制裁新目标:Vivint,一家10亿美元级别公司,Nest竞争对手

当被问到这件事时,一位谷歌公司发言人拒绝直接回答:

“对于那些具体的网站,我们通常不会详述细节,但是我们一直为用户提升搜索结果的质量s.”

同样,在要求对此事进行评论时,Vivint公司也没有回应。

现在还不清楚谷歌对Vivint这种制裁会到什么程度,类似地,也不清楚谷歌这种行为对初创公司,以及那些依靠搜索流量的公司会有什么影响。

不过Vivint公司是幸运的,他们和Rap Genius不同,这家家庭安全公司并不依靠谷歌搜索来驱动公司全部营销业务。谷歌之所以这么做,很有可能是因为Vivint公司是Nest公司在家庭自动化市场里最大的竞争对手,而Nest公司现在已经被谷歌收购了。

(via vb 译/快鲤鱼)

标签: 谷歌 制裁 新目标 目标 Nest 竞争 对手 Vivint


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