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H&M彩妆先在网上卖? 月内入驻全球900家店

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2015-09-12 10:42:08 转载来源: 网络整理/侵权必删

9月12日消息,H&M首次推出的系列彩妆“H&M Beauty”将于9月17日登陆北美官网,9月内将在全球40个市场的900多家H&M主力门店和网上销售。从此,H&M把脚真正伸到了美妆业

9月12日消息,H&M首次推出的系列彩妆“H&M Beauty”将于9月17日登陆北美官网,9月内将在全球40个市场的900多家H&M主力门店和网上销售。从此,H&M把脚真正伸到了美妆业。

H&M在北美网开售首套彩妆

本次,H&M以“美妆也时尚”为主题,推出了700多件产品,包括护肤品、彩妆、彩妆工具、头发护理、身体护理等,价格在2.99美元到24.99美元(约合人民币18.55元到155.00元),符合其一贯的“快时尚”、“平价”定位。10月起,H&M实体店还将专门增设化妆品开架柜台。

亿邦动力网了解到,这并不是H&M首次踏入美容圈,2009年,H&M推出过Hello Kitty系列的唇彩等彩妆;2011年春夏,其又继续推出了眼影、唇彩和指甲油和部分彩妆工具。然而,这是H&M在和设计师合作外,首次推出自己品牌的整套彩妆。

对此,有分析称,“对快时尚品牌而言,在现有品牌价值被完全透支前,发展富有设计感的子品牌或与设计师品牌合作,是保持品牌可持续发展的动力之一。除了拓展门店,大力开拓美容系列是被看好的选择。”

据了解,除H&M外,意大利Gucci、法国高跟鞋Christian Louboutin、日本无印良品、美国快时尚时装forever21等品牌都开始跨领域涉猎美妆行业。H&M彩妆先在网上卖? 月内入驻全球900家店

标签: 彩妆 先在 网上 月内 入驻 全球 900家店


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