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黄章带领魅族从一个极端走向另一个极端

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2015-01-31 07:27:04 转载来源: 网络整理/侵权必删

站长搜索 孙实 1月31日报道1月28日,魅族在北京发布电信版魅蓝Note和新的5英寸屏幕的魅蓝,这距离魅族上一次召开发布会仅仅过了35天。仔细算一下,魅族近半年已经举办多次发布会:9月,发布全新MX4;11月,发布MX4 Pro;12月,发布新品牌“魅蓝”,并推出首款手机魅蓝Note……在现任CEO黄章复出后,魅族一改过去“一年一机”的形象,频繁祭出新品,让我们不得不感慨:黄章正在带领魅族从一个极端走向另一个极端

黄章带领魅族从一个极端走向另一个极端

站长搜索 孙实 1月31日报道

1月28日,魅族在北京发布电信版魅蓝Note和新的5英寸屏幕的魅蓝,这距离魅族上一次召开发布会仅仅过了35天。

仔细算一下,魅族近半年已经举办多次发布会:9月,发布全新MX4;11月,发布MX4 Pro;12月,发布新品牌“魅蓝”,并推出首款手机魅蓝Note……在现任CEO黄章复出后,魅族一改过去“一年一机”的形象,频繁祭出新品,让我们不得不感慨:黄章正在带领魅族从一个极端走向另一个极端。

黄章复出:低调做人 高调做事

去年春节期间,魅族科技创始人、董事长黄章在魅族论坛表示,自己将在春节后重新回公司上班,并有计划引入投资人,把公司做大。

这位敢在魅族论坛与粉丝对骂的“IT狂人”,一改过去“疯癫”的形象,让魅族员工删除了自己过去在魅族论坛的所有发言,仅保留了一篇《我心中的佛祖》,甚至有粉丝在论坛里晒出“罗永浩抨击魅族”的截图时,黄章也选择了“欢迎任何可以凝聚更大威力创造更大共赢的力量”这样温和的答复。

站长搜索梳理了黄章近一年的言论,发现其仅有一次在社交媒体引发了较大的风波:9月19日,黄章发布微博称:“和老罗小米比炒作,我肯定输。要是比做产品,我可以秒他们几条街。”除此之外,在这一年里,黄章几乎又消失在公众眼中,没有任何惊人的言论。

一系列事实都在说明,黄章变了,开始变的低调,但魅族却开始变的高调。在复出之后,黄章接连行动:MX3全线降价、与Ubuntu达成战略合作、宣布完成新一轮数十亿元融资、在苏宁建300家体验店、在魅族之外推出新品牌、5个月内连开四次发布会、进军智能家居和可穿戴设备市场……一系列让人眼花缭乱的行动,让我们不得不感慨魅族在这一年近乎”大跃进“式的疯狂行动、

无奈的高调:生存空间遭压迫

魅族的真实销量到底是多少?这到现在一直都是一个谜团。去年12月底,黄章给出了一个模糊的答案:“12月魅族的出货已经过了100万台,虽然还未达到我心目中的结果,但是也创了魅族的历史新高。”早在10月底的时候,IHS iSuppli中国研究总监王阳也透露,魅族的月销量就已经超过了60万台。如果将魅族2014年平均月销量当成80万部的话,魅族在2014年全年的销量达到了960万部。

但如果再看下其他公司的成绩单:华为智能手机出货量超过7500万部,荣耀系列产品超2000万部,小米超过6112万部……根据IHS iSuppli公布的2014年中国市场智能手机销量排行榜,排名第九名的中兴,出货量依然达到了1820万部。这意味着,魅族或许刚刚达到中兴一半的水平。

一系列数据都在表明,以魅族的实力,根本不能在竞争已经趋近于白热化的中国智能手机市场拥有太多的话语权。如果魅族依然延续其过去”一年一机“的策略,很有可能会彻底沦为中国市场的配角,甚至走向毁灭的边缘。

当然,黄章的及时复出以及这一年的高调,还是为魅族赢得了喘息的时间,因为魅族是有着传统手机生产工艺,也有着以用户为主的基因,这些是魅族的优势。但是,当黄章带领着魅族从一个极端走向另一个极端的时候,国产手机品牌整体的出货量开始出现下滑,魅族还有重获新生的机会吗?

标签: 极端 黄章 带领 魅族 一个 走向 另一个


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