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Twitter收集用户安装的应用信息来帮助投放广告 - 站长搜索
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Twitter收集用户安装的应用信息来帮助投放广告

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2014-11-27 12:59:27 转载来源: 网络整理/侵权必删

站长搜索科技讯 11月27日消息,Twitter 正在收集安装在用户设备上的应用信息,以便更好地向这些用户投放广告以及提供其他类型的内容。公司今天通过其iOS和谷歌安卓应用向用户做出了提示

站长搜索科技讯 11月27日消息,Twitter 正在收集安装在用户设备上的应用信息,以便更好地向这些用户投放广告以及提供其他类型的内容。

公司今天通过其iOS和谷歌安卓应用向用户做出了提示。在缺省状态下,追踪功能处于活动状态,但是用户可以选择关闭该功能。

“为了向用户提供更加个性化的Twitter体验,我们将会收集您安装在移动设备上的应用信息,并且偶尔也会对这些应用列表进行不定期更新,以便让我们能够向您推送更加合适的内容,”上述声明出现在Twitter的帮助中心。

Twitter并不是唯一一个收集相关信息的公司。Facebook也收集类似的数据,但是他们仅仅收集那些含有公司自己代码(来自Facebook软件开发工具包)的应用信息。

Facebook发言人表示,他们也会收集数据并且利用这些数据来投放更加精准的广告。举例来说,公司可能利用这些数据来帮助应用开发者进行识别――是否某个用户已经下载了来自该开发者的应用,以便向这些用户推送来自同一开发者的其他应用的广告。

Twitter表示他们收集和更新的信息只是关于用户已经安装了哪些应用,而不是收集来自这些应用自身的数据。Twitter表示,这些收集的信息也会被用来改善其服务提供的“who to follow”建议,以便帮助用户将Twitter账号和其他内容加入自己的时间线中。(汪天盈)

标签: Twitter 收集 用户 装的 应用 信息 帮助 投放 广告


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