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联想开始新一轮“折腾” 开启智能终端服务业务 - 站长搜索
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联想开始新一轮“折腾” 开启智能终端服务业务

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2014-10-16 10:09:58 转载来源: 网络整理/侵权必删

杨元庆“永不满足、爱折腾”的声音尚在耳边,联想又开始了新一轮“折腾”。10月15日晚间,联想宣布成立一家完全基于互联网平台打造的全新子公司,新公司将承载互联网模式智能终端和服务业务

杨元庆“永不满足、爱折腾”的声音尚在耳边,联想开始新一轮“折腾”。

10月15日晚间,联想宣布成立一家完全基于互联网平台打造的全新子公司,新公司将承载互联网模式智能终端服务业务。联想的互联网转型,进入了一个新的阶段。

为什么设新公司?

尽管根据联想的惯例,每个财年都会进行架构调整,但此次调整的幅度之大令人惊讶。

对于新的子公司,联想集团董事长、CEO杨元庆则表示,“移动互联、电子商务和互动式营销正在迅猛发展,大大改变了传统的业务模式。我们必须快速转变、牢牢把握住新的机遇。我们要让用户参与到产品的设计中,充分借助社交媒体,用他们熟悉的语言和方式与他们沟通,我们要运用互联网思维激励用户参与,用的方式推广我们的产品。”

因此,联想给新的子公司定位是帮助联想快速抢占发展迅猛的中国智能终端市场,“新公司将用互联网思维打造产品计划,以用户的深度参与为核心,新的业务模式将端到端地整合硬件 软件 应用和互联网服务。”

其实,这种调整对于国内公司来说并非是首次,华为等已经进行了类似的调整并取得了成功。

在一位业内人士看来,设立新的子公司非常有必要,“移动互联网的执行力需要不同的团队和文化,(如果)在内部受各种传统力量影响,其实不好搞……而母子公司架构,通过董事会治理,将能充分发挥子公司的自由度。”

该人士认为,从时间上看,联想现在成立新的子公司确实晚了一些,但此前联想并没有合适的领军人物。

而据透露,该子公司的股权结构可能会吸引战略投资人加入;不过,联想方面目前没有公布新公司的具体股权结构,以及是否在与战略投资人进行沟通。

为什么是陈旭东?

对于强调“搭班子、带队伍”的联想而言,新的子公司在高管配置方面显得极为突出:陈旭东出任CEO,刘军与贺志强担任联席董事长。

业内人士认为,对于联想而言,陈旭东确实是目前最为合适的人选,原因有:

1、陈旭东是联想内部推动向互联网转型的最激进推动者:在去年年底,陈旭东创立了微信小店“旭de东东枪”,并带动传统渠道商向移动端迁移;此外,陈旭东还在中国区成立了互联网创业平台NBD,已经孵化出多款创新产品。

2、陈旭东本身具有“互联网基因”:陈旭东目前的微博粉丝超过270万,具有较高的关注度

3、陈旭东此前的业绩极为出色,带动中国区的成绩创了新高

因此,在业内人士看来,对于特别强调“一把手”的联想而言,陈旭东做出的成绩表明:是时候放手让他干自己的事业了。

标签: 联想 开始 新一轮 一轮 折腾 开启 智能终端 服务 业务


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