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Wifi模块会在智能家居市场制胜?Broalink有新招

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2014-05-19 15:59:19 转载来源: 网络整理/侵权必删

AS网站目录 相欣 5月19日报道智能家居市场中品类繁多,但Broadlink却有着自己的新玩法。这家成立于2012年的创业公司,从创办初期的第一款产品智能插座SP1,到现在形成产品线,这一切都归结于对Wifi模块的深入研究

Wifi模块会在智能家居市场制胜?Broalink有新招

AS网站目录 相欣 5月19日报道

智能家居市场中品类繁多,但Broadlink却有着自己的新玩法。

这家成立于2012年的创业公司,从创办初期的第一款产品智能插座SP1,到现在形成产品线,这一切都归结于对Wifi模块的深入研究。并吸引到京东商城和360的战略投资,可以说在智能家居圈子里走的比较远。就连点名时间CEO张佑也极为看好,更声称“Broadlink的未来估值要乘以4”。

用互联网方式解决商家痛点

就在昨天,Broadlink在南京鸡鸣寺发布了几款新产品,包括新一代RM智能遥控器,以及迄今为止最小的Wifi智能插座SP mini。对于其CEO刘宗孺来说,做产品只是第一步,更重要的是为传统厂商提供WiFi模块和传感器模块,让更多的传统厂商更快实现智能化。

其中值得一提的是其提出的Broadlink DNA计划,也就是为智能家居提供一键式的交钥匙解决方案。

从传统家电厂商层面来看,正在面临一场智能化革命。在这种形式冲击下,传统家电厂商的智能化步伐进展加速,众多企业纷纷推出智能家电,知名家电企业如美的、格力等纷纷抛出智能化产品的系列规划,且基本已经形成一定格局;而中小型家电厂商还在智能化进程中继续摸索。

Broalink DNA计划,则刚好迎合了这些厂商的需求,该计划的核心要点为:

第一,提供最快速和稳定的交钥匙解决方案,并打包给厂家,在短时间内帮助厂家实现家具智能化;

第二,提供云端免费服务,通过统一协议实现互联互通,并与智能路由器成为合作伙伴,实现智能路由器免配置快联,也就是说即便没有安装Broadlink模块的设备也能够互联互通,同时互联网巨头提供免费服务,比如京东、360为其带来渠道资源;

第三,实现天然互联互通和数据分享功能;

第四,形成智能传感器网络。

wifi入口的野心:覆盖行业与大众市场

与其他只谈产品价值、企业愿景的创业公司不同,Broadlink对于盈利模式有着十分明确的考量。Broadlink CEO刘宗孺向AS网站目录介绍说,Broadlink盈利模式分为2B和2C。

2B即为家电厂商提供智能化的交钥匙解决方案,也就是为传统厂商提供WiFi模块,向其收取硬件费用,但软件和云服务免费。刘宗孺透露,目前已经与40余家一线厂商完成此项合作,在年底将达到100家,在此次Broadlink发布会上,刘宗孺也以更加开放的心态欢迎更多厂商合作。

2C即面向消费者做DIY智能家居自选超市,消费者可以根据自身需求从整个产品线中挑选适合的产品。

在售价方面,Broadlink也具有一定竞争优势。此次发布的新产品智能遥控器RM-home和RM-pro分别售价199元和179元,WiFi智能插座SP mini则仅售79元。接下来,Broadlink还将继续扩充产品线,包括WiFi音箱、Baby Monitor监视摄像头、智能烟雾探测器、智能音乐盒子、智能门铃。

与市面上安装整套智能家具动辄上万元的价格相比,Broadlink定价更容易被消费者所接受,从而也能更加快速打开消费者入口。

标签: Wifi 模块 智能 家居市场 制胜 Broalink 新招


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