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易读|瑞幸咖啡郭谨一:中国咖啡市场已进入爆发前夜 - 站长搜索
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易读|瑞幸咖啡郭谨一:中国咖啡市场已进入爆发前夜

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2018-09-19 12:01:08 转载来源: 网易科技报道

9月19日消息,在2018年中国创业武林大会上,瑞幸咖啡联合创始人、高级副总裁郭谨一披露了瑞幸咖啡的运营数据。数据显示,截止至9月17日,瑞幸咖啡在全国门店数量超过了1100家,售出的咖啡杯量已经超过了3000万杯


9月19日消息,在2018年中国创业武林大会上,瑞幸咖啡联合创始人、高级副总裁郭谨一披露了瑞幸咖啡的运营数据。数据显示,截止至9月17日,瑞幸咖啡在全国门店数量超过了1100家,售出的咖啡杯量已经超过了3000万杯。

同时,配送时间由最初的30多分钟降到现在的平均18分钟07秒。郭谨一表示,这是不断通过各种技术手段优化、完善整个服务管理系统的结果。“这个概念就是说当顾客用手机APP下单以后,平均在18分钟的时间就可以拿到一杯瑞幸咖啡。”

而之所以关注咖啡行业,郭谨一认为,中国的咖啡市场已经进入爆发前夜,“美国的咖啡销量每年每人超过了400杯,而日本、韩国和我国的台湾、香港每年每人超过了200杯,而目前中国大陆整个平均下来每年每人消费杯量将近4杯赛,北上广深一线城市咖啡杯量仅仅有10杯,还有一半是速溶咖啡。”

为什么中国的咖啡市场和国外有这么大的差距?郭谨一认为,中国的咖啡市场存在两个痛点:价格太高、购买不方便。

饿了么与星巴克的今日宣布对外试运营,在北京和上海部分门店正式启动。对此,而瑞幸咖啡作为一个外卖咖啡怎么看星巴克这一动作的,郭谨一首先澄清,“瑞幸咖啡从来就不是一个外卖咖啡,外卖咖啡也从来就不是一个新零售咖啡。”他表示,外卖对于瑞幸咖啡来说只是触达客户的一种方法,顾客到门店有三种选择。第一种堂食,第二种自己带走,第三个可以通过外卖触达。

最后,郭谨一表示,在移动互联网时代,新零售模式是整个咖啡行业升级发展的一个必然方向,它的模式要做到线上线下的结合,通过线上的流动打通线下的模式,通过重构,才能实现产业的优化,让顾客核到更高品质,更便利,性价比更高的好咖啡。(彭丽慧)

标签: 咖啡 易读 瑞幸 郭谨一 中国 市场 进入 爆发 前夜


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