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红包大战甚嚣尘上,看好未来怎样打出营销战

推广优化 2015-03-06 19:48:05 转载来源: 网络整理/侵权必删

多知网3月4日消息,今年春节,在互联网巨头红包大战甚嚣尘上的同时,好未来等教育机构也推出了以红包为主题的营销活动。 2月16日(腊月廿八)至2月26日(正月初八),好未来官方微信上线了名为“新春为爱献礼”的H5活动页面,以一个孩子的成长历程为线索,穿插交织着整个家庭的欢忧喜乐

多知网3月4日消息,今年春节,在互联网巨头红包大战甚嚣尘上的同时,好未来等教育机构也推出了以红包为主题的营销活动。

2月16日(腊月廿八)至2月26日(正月初八),好未来官方微信上线了名为“新春为爱献礼”的H5活动页面,以一个孩子的成长历程为线索,穿插交织着整个家庭的欢忧喜乐。微信用户点击“未来礼盒”进行抽奖即可获得0到24岁各类教育礼包,包括ipad、Kindle、代金券、文具等奖品。与此同时,好未来在其运营的多个微信群内,向粉丝派送现金红包。 据好未来内部人士透露,该活动上线当晚1小时内,就有1万多名网友参与了抽奖,整个活动期间的参与用户接近10万人次。与此相对应,发布活动的微信图文阅读量达到了13万次,微信粉丝也实现10%的大幅增长;同时新浪微博阅读量超过120万次,微博话题阅读量也超过18万次。 此次活动由好未来发起,并有好未来已投资企业(宝宝树),旗下五大事业部(学而思培优,智康1对1,摩比思维馆,学而思网校,家长帮)、未来之星等共15家品牌共同参与,砸下了百万资金新春献礼。而此前,好未来及旗下品牌微信、微博也连续进行多轮活动预热,并在各大教育社群广泛传播,操作手法老道,效果明显。好未来对线上营销的重视以及互联网嗅觉,从中可见一斑。 借热点营销,发教育红包。粉丝开心抢红包的同时,对品牌好感度当然也提升不小,这也是近年来红包营销大受追捧的重要原因。 当然,好未来发红包,也是“工夫在诗外”:以红包争夺用户入口,充实在线教育平台,建立网络化教育生态系统,这或许才是好未来布局红包的思路。 目前,网络已经成了一个不可或缺的营销渠道,一波又一波的互联网热点此起彼伏,教育机构若能巧妙搭上顺风车,借网络热点的“势”,推广自己的产品和服务,能够收获大量因网络热点带来的曝光量。再凭借一套“营销组合拳”,相信可以收获用户增长的小高峰。除此之外,近期大火的3D小熊也是一个值得借鉴的成功营销案例。(多知网 Cindy)

标签: 红包 大战 甚嚣尘上 看好 未来 怎样 打出 营销


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