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<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr5e51585114108-trace').style.display = (document.getElementById('cakeErr5e51585114108-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined index: art_title [<b>APP/View/articles/m_view.html</b>, line <b>5</b>]<div id="cakeErr5e51585114108-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr5e51585114108-code').style.display = (document.getElementById('cakeErr5e51585114108-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr5e51585114108-context').style.display = (document.getElementById('cakeErr5e51585114108-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr5e51585114108-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">  </span><span style="color: #007700"><</span><span style="color: #0000BB">meta charset</span><span style="color: #007700">=</span><span style="color: #DD0000">"utf-8"</span><span style="color: #007700">> </span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">  </span><span style="color: #007700"><</span><span style="color: #0000BB">meta http</span><span style="color: #007700">-</span><span style="color: #0000BB">equiv</span><span style="color: #007700">=</span><span style="color: #DD0000">"X-UA-Compatible" </span><span style="color: #0000BB">content</span><span style="color: #007700">=</span><span style="color: #DD0000">"IE=edge"</span><span style="color: #007700">> </span></span></code> <span class="code-highlight"><code><span style="color: #000000"><title><span style="color: #0000BB"><?php </span><span style="color: #007700">echo </span><span style="color: #0000BB">$articles</span><span style="color: #007700">[</span><span style="color: #0000BB">0</span><span style="color: #007700">][</span><span style="color: #DD0000">'article'</span><span style="color: #007700">][</span><span style="color: #DD0000">'art_title'</span><span style="color: #007700">]</span><span style="color: #0000BB">?></span>,<span style="color: #0000BB"><?php </span><span style="color: #007700">foreach (</span><span style="color: #0000BB">$menus </span><span style="color: #007700">as </span><span style="color: #0000BB">$key </span><span style="color: #007700">=> </span><span style="color: #0000BB">$value</span><span style="color: #007700">):</span><span style="color: #0000BB">?><?php </span><span style="color: #007700">echo </span><span style="color: #0000BB">$value</span><span style="color: #007700">;</span><span style="color: #0000BB">?></span>,<span style="color: #0000BB"><?php </span><span style="color: #007700">endforeach; </span><span style="color: #0000BB">?></span>站长资讯 - Power by <span style="color: #0000BB"><?php </span><span style="color: #007700">echo </span><span style="color: #0000BB">$title_for_layout?></span>(<span style="color: #0000BB"><?php </span><span style="color: #007700">echo </span><span style="color: #0000BB">$url?></span>)</title> </span></code></span></pre><pre id="cakeErr5e51585114108-context" class="cake-context" style="display: none;">$viewFile = '/www/wwwroot/www.adminso.com/app/View/articles/m_view.html' $dataForView = array( 'article_sorts' => array( (int) 0 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 1 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 2 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 3 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 4 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 5 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 6 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 7 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 8 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 9 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 10 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 11 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 12 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 13 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 14 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 15 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 16 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 17 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 18 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 19 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 20 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 21 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 22 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 23 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 24 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 25 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 26 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 27 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 28 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 29 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 30 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 31 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 32 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 33 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 34 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 35 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 36 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 37 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 38 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 39 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 40 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 41 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 42 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 43 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 44 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 45 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 46 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 47 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 48 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 49 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 50 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 51 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 52 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 53 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 54 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 55 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 56 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 57 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 58 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 59 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 60 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 61 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 62 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 63 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 64 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 65 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 66 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 67 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 68 => array( 'articlesort' => array( [maximum depth reached] ) ), (int) 69 => array( 'articlesort' => array( [maximum depth reached] ) ) ), 'menus' => array(), 'site_info' => array( 'name' => '站长搜索', 'email' => 'admin@adminso.com', 'manageqq' => '93898856', 'regcredit' => '0.1', 'url' => 'http://www.adminso.com', 'sign_in_credit' => '0.05', 'continuous_sign_in_credit' => '0.05', 'auto_get_info' => '40', 'post_website_credit' => '5', 'refresh_website_credit' => '1', 'post_article_credit' => '1', 'post_app_credit' => '200', 'refresh_app_credit' => '10', 'app_img' => '4', 'post_weixin_credit' => '3', 'refresh_weixin_credit' => '1', 'site_fast' => '50', 'Site_checkmail' => '0', 'isalipay' => '1', 'site_news_links' => '2', 'site_app_links' => '1', 'Site_claiming_string_name' => 'adminso.html', 'baidu_token' => 'orKveEuP4jriFzMw', 'sm_token' => 'TI_6b9ad3d88e1b3af6fda84561d21ea395', 'enable_redis' => '1', 'redis_host' => '127.0.0.1', 'upload_type' => '1', 'OSS_ACCESS_ID' => 'LTAIPEoUpTQdlNAR', 'OSS_ACCESS_KEY' => '1ef8yK7obDwNiJwWvtV2x9ERQOLaFs', 'OSS_ENDPOINT' => 'http://oss-cn-hangzhou.aliyuncs.com', 'OSS_TEST_BUCKET' => 'adminso', 'appid' => '220371', 'appkey' => '07d3823d159f82c9dd1538a6022abb62', 'callback' => 'https://www.adminso.com/members/qq_callback', 'scope' => 'get_user_info,add_share,list_album,add_album,upload_pic,add_topic,add_one_blog,add_weibo', 'auto_time' => '60', 'get_article_time' => '60', 'get_article_list_time' => '180', 'get_webpic_time' => '300', 'get_webpic_nums' => '4', 'getpic_times' => '500', 'view_website_isgetpic' => '1', 'view_website_isgetpic_times' => '100', 'auto_website_pass_time' => '8320', 'auto_website_pass_baidu' => '100', 'auto_website_pass_desstr' => '120', 'article_cache_time' => '864000', 'website_cache_time' => '864000', 'system' => '1', 'imagepath' => 'http://www.adminso.com', 'websiteimagepath' => 'http://www.adminso.com/attached/image1', 'zpath' => '', 'link_path' => '', '测试' => '记录' ), 'imagepath' => 'http://www.adminso.com', 'link_path' => '', 'recommend_sites' => array( (int) 0 => array( 'website' => array( [maximum depth reached] ) ), (int) 1 => array( 'website' => array( [maximum depth reached] ) ), (int) 2 => array( 'website' => array( [maximum depth reached] ) ), (int) 3 => array( 'website' => array( [maximum depth reached] ) ), (int) 4 => array( 'website' => array( [maximum depth reached] ) ), (int) 5 => array( 'website' => array( [maximum depth reached] ) ) ), 'xgs' => array(), 'content' => '<p > (原标题:巨头暗战小程序,阿里、腾讯等掀“装备竞赛”) </p> <p></p><p>阿里、腾讯或加码社交,或进击电商;规模之外,小程序用户留存受关注。</p><p ><img src="http://www.adminso.com/attached/image1/2019-10/09/9cd94864b223ada07b8bbee7d9d574e2.png"></p><p>当张小龙力推微信“跳一跳”小游戏,来吸引用户使用小程序时,能理解小程序价值的人并不太多。不过,如今小程序站上了风口,成为互联网巨头标配,也被商家热捧。</p><p>2019年9月17日,杭州长安宴宴会中心,刚满周岁的支付宝小程序和一众高管登台亮相。报名参加的人太多,工作人员只好临时将两个宴会厅打通,但三面过道仍旧挤满了人,参会人群中有着众多商家。工作人员事后估计,参会人数过千,这是小程序火爆的一个侧写。</p><p>据悉,支付宝已累计上线100多万个小程序,月活跃用户数突破5亿。截至今年7月初,同样周岁的百度小程序入驻数量突破15万,月活用户2.5亿。这是“后来者”的态势。</p><p>而先行者头部玩家微信小程序,已经很久没有更新规模和日活数据。2018年11月,在乌镇世界互联网大会上,腾讯董事会主席兼首席执行官马化腾称,目前有150万开发者加入到了小程序的开发生态,其应用数量超过100万,已覆盖200多个细分行业,日活用户达到2亿。</p><p>在有的商家印象里,微信是流量入口,受众面广一些,用户打开的几率也比较大。而支付宝体系做信用生活有关的小程序较有优势,如信用租赁等,用户有打开的可能。目前,几大巨头不断寻求补齐短板,也在无形中消解对方的优势。</p><p><strong style="padding: 0px; margin: 0px;">互联网巨头发力小程序,被看作未来三年最重要的事情</strong></p><p>“前年年底、去年年初,当时是小程序刚开始出现的时候,支付宝、百度还没有。大家做判断,感觉小程序是公众号之后的另一个风口。有一波机会,我们就做了。”上线过微信小程序的兴趣手作学习平台“画呗生活”创始人张超说。</p><p>小程序这一概念最早由微信提出。有评价称,“2017年张小龙在微信里力推‘跳一跳’小游戏,来吸引用户使用小程序时,还没有多少人能理解小程序的价值到底在哪里。”不过,如今其已站上风口,小程序已成为互联网巨头的标配。有业内人士预测,2019年小程序电商总成交额将破万亿;小游戏市场规模将破200亿元,超越页游成为第三大游戏类型。</p><p>微信小程序面世半年后,蚂蚁金服也开启支付宝小程序的公测。又一年后,蚂蚁金服董事长井贤栋与6家开发者面对面交流。他透露,小程序的服务属性与支付宝的服务平台属性吻合,基因重合,将是蚂蚁生态建设的先头军,是未来三年最重要的事情。</p><p>支付宝小程序事业部在2018年9月12日成立,由何勇明(花名管仲)负责。彼时数据显示,支付宝小程序在公测期已经积累2万个小程序、1.2亿日活。今年9月17日,蚂蚁金服支付宝事业群总裁、阿里巴巴合伙人倪行军表示,一年时间,已经从一两万个小程序涨到了一百万个。</p><p>100万,是微信小程序2018年底公布的应用数据。2018年11月,在乌镇世界互联网大会上,腾讯董事会主席兼首席执行官马化腾称,目前有150万开发者加入到了小程序的开发生态,其应用数量超过100万,已覆盖200多个细分行业,日活用户达到2亿。此后,在公开报道中,难以找到微信小程序官方的规模和日活数据。2019年第二季度业绩报告中,腾讯披露,小程序品类趋于多元化,中长尾小程序数目同比增长超过一倍,十数个内容类小程序的日活跃账户数已超过100万。</p><p>百度也在去年入局。2018年7月,百度推出智能小程序。数据显示,截至今年7月初,小程序入驻数量突破15万,月活用户2.5亿,覆盖271个细分领域。</p><p><strong style="padding: 0px; margin: 0px;">巨头暗战,涉足的大行业基本类似</strong></p><p>微信、支付宝两个头部玩家涉足的大行业基本类似,零售、出行、政务服务……在一位业内人士看来,小程序本质上是一种云应用,也是一种载体。对于支付宝、微信等平台方来说,更重要的是小程序背后的各种商业能力。而在一些商家的印象里,社交和信用,分别是微信、支付宝小程序直观的能力。</p><p>小程序,一个三方互相成就的游戏。平台试图实现移动互联网时代“操作系统”的梦想,商家寄望于得到更好的用户触达,而用户可以借此摆脱海量APP的累赘,用完就走。不过,经历过规模的快速增长,如何“留存”用户,成了更为突出的共性话题。</p><p>微信小程序产品经理朱伟峰在微信开发者小课堂上展示了一组数据。从2018年1月到2019年5月,微信小程序的次日活跃留存整体有增长的趋势,不过各品类小程序留存高低有别,靠前的包括体育、快递业与邮政、教育、公益、社交等,时政信息、游戏、社交红包则居后。</p><p>“把用户留得更久的话,未来关乎到你们想要的增长,还有变现、传播等,是一个非常重要的概念”。朱伟峰认为,很多开发者在做留存上会陷入一些误区,如“觉得等着平台给流量就够了”“只要做一点点事情,就可以直接躺着增长”。他表示,这更关乎于开发者业务场景在什么程度上满足用户的需求。平台提供的更多是连接上的助力,提高效率,或者降低用户回流的门槛。</p><p>而一年之间,支付宝对小程序关键数据的采集也从“日活”“次日留存”转向“月活”和“7日留存”。对于这一变化,何勇明9月17日接受记者采访时表示,支付宝小程序也有一个探索的过程,其核心在于服务,和今日头条等无法比,因为用户是确定性需求,平台的目的并不是占用用户时长,而是让用户使用的时候能够想起。“定义叫月留存,我们认为更符合服务工具的属性,每个月你能够想起3个服务来,说明触达能力还是不错的。”在何勇明看来,不要盲目地追求次日留存,而是要追求生态的健康度。</p><p><strong style="padding: 0px; margin: 0px;">攻守“护城河”,小程序之外的巨头“装备竞赛”</strong></p><p ><img src="http://www.adminso.com/attached/image1/2019-10/09/2b2fcbc53198e042aa7f2c9c0e9e527c.jpg"></p><p>用户可以在不同的App之间无缝、无差异地使用同一个服务正成为互联网巨头布局的一个方向。</p><p>9月17日,支付宝小程序宣布,将与有4.8个亿月活跃用户的新浪微博全面互通。微博副总裁田利英举了个例子,比如“种草”一个网红奶茶,如果奶茶商家有支付宝小程序提供外卖和在线购买,用户可以在微博上很自然去下单,通过小程序完成发现信息到后续服务的跟进。</p><p>马云的接任者张勇(逍遥子)抛出“阿里商业操作系统”的概念。之后,支付宝小程序升级到整个阿里生态的小程序,成为阿里巴巴商业操作系统的重要组成部分,井贤栋曾经抛出的全面打通阿里生态计划逐步展开。</p><p>与阿里体系的相对“独立”,曾是蚂蚁金服的优势之一,也是其成为金融控股集团试点机构的便利条件。而在小程序升级后,支付宝与阿里体系的打通,让小程序有了更强的能量。蚂蚁金服之前公布的数据显示,在支付宝小程序和淘宝打通的情况下,帮助淘宝拉新一个亿。时至今日,支付宝小程序已陆续打通UC、高德、钉钉、饿了么、天猫精灵等阿里系应用。</p><p>何勇明说,阿里商业操作系统把阿里的营销能力、资金能力、物流能力、数据计算能力等打包,放到小程序商家背后运营能力当中,让商家不仅能够在C端触达用户,同时在B端实现数据化运营升级,也能够一端多发。</p><p>外界有人将其视为支付宝小程序的抱团反攻。而其背后,是两大巨头不断寻求补足自身的弱项,完善生态。从另一个角度看,也在无形中消解对方的优势。</p><p>在阿里强势的电商零售等领域,微信也保持进击的势头。微信支付发布的报告称,2019年上半年电商小程序交易量是去年同期的27倍,小程序已成为零售行业提升经营能力的标配工具。而在今年1月份,微信低调推出微信“支付分”,并在近日传出将推出类似支付宝花呗的信用支付产品“分付”。不过,对这项业务的情况,腾讯方面未向记者回应。</p><p>同时,有媒体报道称,阿里巴巴内部重启社交产品“来往”项目,并将产品命名为“Real如我”。不过,针对这一消息,阿里巴巴方面不予置评。</p><p>在张超印象里,微信是流量入口,受众面广一些,用户打开的几率也比较大。而支付宝体系做信用生活有关的小程序较有优势,如信用租赁等,用户有打开的可能。相对来说,其在各个品类的传播是弱项。</p><p>另一家做租赁业务的创业者表示,信用免押是吸引自己加入支付宝小程序的主要原因。不过,他表示,目前公司在微信公众号上做活动信息发布,还未上线微信小程序,因为不知道有类似芝麻信用的微信支付分。</p><p>经历过量的裂变,海量的小程序如何高效触达用户,让搜索成了待开发的宝藏。作为搜索领域“王者”的百度,也在搅动着小程序领域。8月初,百度宣布战略入股小程序服务商有赞。随着BAT等互联网巨头持续加码,围绕小程序的大商业竞争格局正缓缓展开。</p><p>新京报记者 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'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 17 => array( 'articlesort' => array( 'id' => '19', 'sortname' => '信息安全', 'parentid' => '3', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 18 => array( 'articlesort' => array( 'id' => '20', 'sortname' => '评论分析', 'parentid' => '3', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 19 => array( 'articlesort' => array( 'id' => '21', 'sortname' => '游戏资讯', 'parentid' => '64', 'depthid' => '1', 'updatetime' => '2014-06-17 05:58:25', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => 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=> '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 23 => array( 'articlesort' => array( 'id' => '25', 'sortname' => '分析研究', 'parentid' => '8', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 24 => array( 'articlesort' => array( 'id' => '26', 'sortname' => '软件学院', 'parentid' => '0', 'depthid' => '0', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 25 => array( 'articlesort' => array( 'id' => '27', 'sortname' => '系统程序', 'parentid' => '26', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 26 => array( 'articlesort' => array( 'id' => '28', 'sortname' => '行业软件', 'parentid' => '26', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 27 => array( 'articlesort' => array( 'id' => '29', 'sortname' => '工具软件', 'parentid' => '26', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 28 => array( 'articlesort' => array( 'id' => '30', 'sortname' => '网络工具', 'parentid' => '26', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 29 => array( 'articlesort' => array( 'id' => '31', 'sortname' => '病毒安全', 'parentid' => '26', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 30 => array( 'articlesort' => array( 'id' => '32', 'sortname' => '联络聊天', 'parentid' => '26', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 31 => array( 'articlesort' => array( 'id' => '33', 'sortname' => '办公软件', 'parentid' => '26', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 32 => array( 'articlesort' => array( 'id' => '34', 'sortname' => '媒体影音', 'parentid' => '26', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 33 => array( 'articlesort' => array( 'id' => '35', 'sortname' => '源码使用', 'parentid' => '26', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 34 => array( 'articlesort' => array( 'id' => '36', 'sortname' => '资讯信息', 'parentid' => '0', 'depthid' => '0', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '0', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 35 => array( 'articlesort' => array( 'id' => '38', 'sortname' => '行业软文', 'parentid' => '36', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '0', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 36 => array( 'articlesort' => array( 'id' => '40', 'sortname' => '游戏资讯', 'parentid' => '36', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '0', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 37 => array( 'articlesort' => array( 'id' => '41', 'sortname' => '家居生活', 'parentid' => '36', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '0', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 38 => array( 'articlesort' => array( 'id' => '42', 'sortname' => '饮食健康', 'parentid' => '36', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '0', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 39 => array( 'articlesort' => array( 'id' => '43', 'sortname' => '时尚装扮', 'parentid' => '36', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => '0', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 40 => array( 'articlesort' => array( 'id' => '44', 'sortname' => '孕育亲子', 'parentid' => '36', 'depthid' => '1', 'updatetime' => '0000-00-00 00:00:00', 'pubdatetime' => '0000-00-00 00:00:00', 'isshow' => 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11:13:01', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 50 => array( 'articlesort' => array( 'id' => '54', 'sortname' => '云存储', 'parentid' => '52', 'depthid' => '1', 'updatetime' => '2013-12-13 11:13:22', 'pubdatetime' => '2013-12-13 11:13:22', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 51 => array( 'articlesort' => array( 'id' => '57', 'sortname' => '云应用', 'parentid' => '52', 'depthid' => '1', 'updatetime' => '2013-12-13 11:13:56', 'pubdatetime' => '2013-12-13 11:13:56', 'isshow' => '1', 'two_domain' => null, 'theme' => null, 'pinyin' => '', 'title_' => null, 'keywords_' => null, 'description_' => null ) ), (int) 52 => array( 'articlesort' => array( 'id' => '56', 'sortname' => '云平台', 'parentid' => '52', 'depthid' => '1', 'updatetime' => '2013-12-13 11:13:36', 'pubdatetime' => 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src="http://www.adminso.com/attached/image1/2019-10/09/9cd94864b223ada07b8bbee7d9d574e2.png"></p><p>当张小龙力推微信“跳一跳”小游戏,来吸引用户使用小程序时,能理解小程序价值的人并不太多。不过,如今小程序站上了风口,成为互联网巨头标配,也被商家热捧。</p><p>2019年9月17日,杭州长安宴宴会中心,刚满周岁的支付宝小程序和一众高管登台亮相。报名参加的人太多,工作人员只好临时将两个宴会厅打通,但三面过道仍旧挤满了人,参会人群中有着众多商家。工作人员事后估计,参会人数过千,这是小程序火爆的一个侧写。</p><p>据悉,支付宝已累计上线100多万个小程序,月活跃用户数突破5亿。截至今年7月初,同样周岁的百度小程序入驻数量突破15万,月活用户2.5亿。这是“后来者”的态势。</p><p>而先行者头部玩家微信小程序,已经很久没有更新规模和日活数据。2018年11月,在乌镇世界互联网大会上,腾讯董事会主席兼首席执行官马化腾称,目前有150万开发者加入到了小程序的开发生态,其应用数量超过100万,已覆盖200多个细分行业,日活用户达到2亿。</p><p>在有的商家印象里,微信是流量入口,受众面广一些,用户打开的几率也比较大。而支付宝体系做信用生活有关的小程序较有优势,如信用租赁等,用户有打开的可能。目前,几大巨头不断寻求补齐短板,也在无形中消解对方的优势。</p><p><strong style="padding: 0px; margin: 0px;">互联网巨头发力小程序,被看作未来三年最重要的事情</strong></p><p>“前年年底、去年年初,当时是小程序刚开始出现的时候,支付宝、百度还没有。大家做判断,感觉小程序是公众号之后的另一个风口。有一波机会,我们就做了。”上线过微信小程序的兴趣手作学习平台“画呗生活”创始人张超说。</p><p>小程序这一概念最早由微信提出。有评价称,“2017年张小龙在微信里力推‘跳一跳’小游戏,来吸引用户使用小程序时,还没有多少人能理解小程序的价值到底在哪里。”不过,如今其已站上风口,小程序已成为互联网巨头的标配。有业内人士预测,2019年小程序电商总成交额将破万亿;小游戏市场规模将破200亿元,超越页游成为第三大游戏类型。</p><p>微信小程序面世半年后,蚂蚁金服也开启支付宝小程序的公测。又一年后,蚂蚁金服董事长井贤栋与6家开发者面对面交流。他透露,小程序的服务属性与支付宝的服务平台属性吻合,基因重合,将是蚂蚁生态建设的先头军,是未来三年最重要的事情。</p><p>支付宝小程序事业部在2018年9月12日成立,由何勇明(花名管仲)负责。彼时数据显示,支付宝小程序在公测期已经积累2万个小程序、1.2亿日活。今年9月17日,蚂蚁金服支付宝事业群总裁、阿里巴巴合伙人倪行军表示,一年时间,已经从一两万个小程序涨到了一百万个。</p><p>100万,是微信小程序2018年底公布的应用数据。2018年11月,在乌镇世界互联网大会上,腾讯董事会主席兼首席执行官马化腾称,目前有150万开发者加入到了小程序的开发生态,其应用数量超过100万,已覆盖200多个细分行业,日活用户达到2亿。此后,在公开报道中,难以找到微信小程序官方的规模和日活数据。2019年第二季度业绩报告中,腾讯披露,小程序品类趋于多元化,中长尾小程序数目同比增长超过一倍,十数个内容类小程序的日活跃账户数已超过100万。</p><p>百度也在去年入局。2018年7月,百度推出智能小程序。数据显示,截至今年7月初,小程序入驻数量突破15万,月活用户2.5亿,覆盖271个细分领域。</p><p><strong style="padding: 0px; margin: 0px;">巨头暗战,涉足的大行业基本类似</strong></p><p>微信、支付宝两个头部玩家涉足的大行业基本类似,零售、出行、政务服务……在一位业内人士看来,小程序本质上是一种云应用,也是一种载体。对于支付宝、微信等平台方来说,更重要的是小程序背后的各种商业能力。而在一些商家的印象里,社交和信用,分别是微信、支付宝小程序直观的能力。</p><p>小程序,一个三方互相成就的游戏。平台试图实现移动互联网时代“操作系统”的梦想,商家寄望于得到更好的用户触达,而用户可以借此摆脱海量APP的累赘,用完就走。不过,经历过规模的快速增长,如何“留存”用户,成了更为突出的共性话题。</p><p>微信小程序产品经理朱伟峰在微信开发者小课堂上展示了一组数据。从2018年1月到2019年5月,微信小程序的次日活跃留存整体有增长的趋势,不过各品类小程序留存高低有别,靠前的包括体育、快递业与邮政、教育、公益、社交等,时政信息、游戏、社交红包则居后。</p><p>“把用户留得更久的话,未来关乎到你们想要的增长,还有变现、传播等,是一个非常重要的概念”。朱伟峰认为,很多开发者在做留存上会陷入一些误区,如“觉得等着平台给流量就够了”“只要做一点点事情,就可以直接躺着增长”。他表示,这更关乎于开发者业务场景在什么程度上满足用户的需求。平台提供的更多是连接上的助力,提高效率,或者降低用户回流的门槛。</p><p>而一年之间,支付宝对小程序关键数据的采集也从“日活”“次日留存”转向“月活”和“7日留存”。对于这一变化,何勇明9月17日接受记者采访时表示,支付宝小程序也有一个探索的过程,其核心在于服务,和今日头条等无法比,因为用户是确定性需求,平台的目的并不是占用用户时长,而是让用户使用的时候能够想起。“定义叫月留存,我们认为更符合服务工具的属性,每个月你能够想起3个服务来,说明触达能力还是不错的。”在何勇明看来,不要盲目地追求次日留存,而是要追求生态的健康度。</p><p><strong style="padding: 0px; margin: 0px;">攻守“护城河”,小程序之外的巨头“装备竞赛”</strong></p><p ><img src="http://www.adminso.com/attached/image1/2019-10/09/2b2fcbc53198e042aa7f2c9c0e9e527c.jpg"></p><p>用户可以在不同的App之间无缝、无差异地使用同一个服务正成为互联网巨头布局的一个方向。</p><p>9月17日,支付宝小程序宣布,将与有4.8个亿月活跃用户的新浪微博全面互通。微博副总裁田利英举了个例子,比如“种草”一个网红奶茶,如果奶茶商家有支付宝小程序提供外卖和在线购买,用户可以在微博上很自然去下单,通过小程序完成发现信息到后续服务的跟进。</p><p>马云的接任者张勇(逍遥子)抛出“阿里商业操作系统”的概念。之后,支付宝小程序升级到整个阿里生态的小程序,成为阿里巴巴商业操作系统的重要组成部分,井贤栋曾经抛出的全面打通阿里生态计划逐步展开。</p><p>与阿里体系的相对“独立”,曾是蚂蚁金服的优势之一,也是其成为金融控股集团试点机构的便利条件。而在小程序升级后,支付宝与阿里体系的打通,让小程序有了更强的能量。蚂蚁金服之前公布的数据显示,在支付宝小程序和淘宝打通的情况下,帮助淘宝拉新一个亿。时至今日,支付宝小程序已陆续打通UC、高德、钉钉、饿了么、天猫精灵等阿里系应用。</p><p>何勇明说,阿里商业操作系统把阿里的营销能力、资金能力、物流能力、数据计算能力等打包,放到小程序商家背后运营能力当中,让商家不仅能够在C端触达用户,同时在B端实现数据化运营升级,也能够一端多发。</p><p>外界有人将其视为支付宝小程序的抱团反攻。而其背后,是两大巨头不断寻求补足自身的弱项,完善生态。从另一个角度看,也在无形中消解对方的优势。</p><p>在阿里强势的电商零售等领域,微信也保持进击的势头。微信支付发布的报告称,2019年上半年电商小程序交易量是去年同期的27倍,小程序已成为零售行业提升经营能力的标配工具。而在今年1月份,微信低调推出微信“支付分”,并在近日传出将推出类似支付宝花呗的信用支付产品“分付”。不过,对这项业务的情况,腾讯方面未向记者回应。</p><p>同时,有媒体报道称,阿里巴巴内部重启社交产品“来往”项目,并将产品命名为“Real如我”。不过,针对这一消息,阿里巴巴方面不予置评。</p><p>在张超印象里,微信是流量入口,受众面广一些,用户打开的几率也比较大。而支付宝体系做信用生活有关的小程序较有优势,如信用租赁等,用户有打开的可能。相对来说,其在各个品类的传播是弱项。</p><p>另一家做租赁业务的创业者表示,信用免押是吸引自己加入支付宝小程序的主要原因。不过,他表示,目前公司在微信公众号上做活动信息发布,还未上线微信小程序,因为不知道有类似芝麻信用的微信支付分。</p><p>经历过量的裂变,海量的小程序如何高效触达用户,让搜索成了待开发的宝藏。作为搜索领域“王者”的百度,也在搅动着小程序领域。8月初,百度宣布战略入股小程序服务商有赞。随着BAT等互联网巨头持续加码,围绕小程序的大商业竞争格局正缓缓展开。</p><p>新京报记者 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(原标题:巨头暗战小程序,阿里、腾讯等掀“装备竞赛”)

阿里、腾讯或加码社交,或进击电商;规模之外,小程序用户留存受关注。

当张小龙力推微信“跳一跳”小游戏,来吸引用户使用小程序时,能理解小程序价值的人并不太多。不过,如今小程序站上了风口,成为互联网巨头标配,也被商家热捧。

2019年9月17日,杭州长安宴宴会中心,刚满周岁的支付宝小程序和一众高管登台亮相。报名参加的人太多,工作人员只好临时将两个宴会厅打通,但三面过道仍旧挤满了人,参会人群中有着众多商家。工作人员事后估计,参会人数过千,这是小程序火爆的一个侧写。

据悉,支付宝已累计上线100多万个小程序,月活跃用户数突破5亿。截至今年7月初,同样周岁的百度小程序入驻数量突破15万,月活用户2.5亿。这是“后来者”的态势。

而先行者头部玩家微信小程序,已经很久没有更新规模和日活数据。2018年11月,在乌镇世界互联网大会上,腾讯董事会主席兼首席执行官马化腾称,目前有150万开发者加入到了小程序的开发生态,其应用数量超过100万,已覆盖200多个细分行业,日活用户达到2亿。

在有的商家印象里,微信是流量入口,受众面广一些,用户打开的几率也比较大。而支付宝体系做信用生活有关的小程序较有优势,如信用租赁等,用户有打开的可能。目前,几大巨头不断寻求补齐短板,也在无形中消解对方的优势。

互联网巨头发力小程序,被看作未来三年最重要的事情

“前年年底、去年年初,当时是小程序刚开始出现的时候,支付宝、百度还没有。大家做判断,感觉小程序是公众号之后的另一个风口。有一波机会,我们就做了。”上线过微信小程序的兴趣手作学习平台“画呗生活”创始人张超说。

小程序这一概念最早由微信提出。有评价称,“2017年张小龙在微信里力推‘跳一跳’小游戏,来吸引用户使用小程序时,还没有多少人能理解小程序的价值到底在哪里。”不过,如今其已站上风口,小程序已成为互联网巨头的标配。有业内人士预测,2019年小程序电商总成交额将破万亿;小游戏市场规模将破200亿元,超越页游成为第三大游戏类型。

微信小程序面世半年后,蚂蚁金服也开启支付宝小程序的公测。又一年后,蚂蚁金服董事长井贤栋与6家开发者面对面交流。他透露,小程序的服务属性与支付宝的服务平台属性吻合,基因重合,将是蚂蚁生态建设的先头军,是未来三年最重要的事情。

支付宝小程序事业部在2018年9月12日成立,由何勇明(花名管仲)负责。彼时数据显示,支付宝小程序在公测期已经积累2万个小程序、1.2亿日活。今年9月17日,蚂蚁金服支付宝事业群总裁、阿里巴巴合伙人倪行军表示,一年时间,已经从一两万个小程序涨到了一百万个。

100万,是微信小程序2018年底公布的应用数据。2018年11月,在乌镇世界互联网大会上,腾讯董事会主席兼首席执行官马化腾称,目前有150万开发者加入到了小程序的开发生态,其应用数量超过100万,已覆盖200多个细分行业,日活用户达到2亿。此后,在公开报道中,难以找到微信小程序官方的规模和日活数据。2019年第二季度业绩报告中,腾讯披露,小程序品类趋于多元化,中长尾小程序数目同比增长超过一倍,十数个内容类小程序的日活跃账户数已超过100万。

百度也在去年入局。2018年7月,百度推出智能小程序。数据显示,截至今年7月初,小程序入驻数量突破15万,月活用户2.5亿,覆盖271个细分领域。

巨头暗战,涉足的大行业基本类似

微信、支付宝两个头部玩家涉足的大行业基本类似,零售、出行、政务服务……在一位业内人士看来,小程序本质上是一种云应用,也是一种载体。对于支付宝、微信等平台方来说,更重要的是小程序背后的各种商业能力。而在一些商家的印象里,社交和信用,分别是微信、支付宝小程序直观的能力。

小程序,一个三方互相成就的游戏。平台试图实现移动互联网时代“操作系统”的梦想,商家寄望于得到更好的用户触达,而用户可以借此摆脱海量APP的累赘,用完就走。不过,经历过规模的快速增长,如何“留存”用户,成了更为突出的共性话题。

微信小程序产品经理朱伟峰在微信开发者小课堂上展示了一组数据。从2018年1月到2019年5月,微信小程序的次日活跃留存整体有增长的趋势,不过各品类小程序留存高低有别,靠前的包括体育、快递业与邮政、教育、公益、社交等,时政信息、游戏、社交红包则居后。

“把用户留得更久的话,未来关乎到你们想要的增长,还有变现、传播等,是一个非常重要的概念”。朱伟峰认为,很多开发者在做留存上会陷入一些误区,如“觉得等着平台给流量就够了”“只要做一点点事情,就可以直接躺着增长”。他表示,这更关乎于开发者业务场景在什么程度上满足用户的需求。平台提供的更多是连接上的助力,提高效率,或者降低用户回流的门槛。

而一年之间,支付宝对小程序关键数据的采集也从“日活”“次日留存”转向“月活”和“7日留存”。对于这一变化,何勇明9月17日接受记者采访时表示,支付宝小程序也有一个探索的过程,其核心在于服务,和今日头条等无法比,因为用户是确定性需求,平台的目的并不是占用用户时长,而是让用户使用的时候能够想起。“定义叫月留存,我们认为更符合服务工具的属性,每个月你能够想起3个服务来,说明触达能力还是不错的。”在何勇明看来,不要盲目地追求次日留存,而是要追求生态的健康度。

攻守“护城河”,小程序之外的巨头“装备竞赛”

用户可以在不同的App之间无缝、无差异地使用同一个服务正成为互联网巨头布局的一个方向。

9月17日,支付宝小程序宣布,将与有4.8个亿月活跃用户的新浪微博全面互通。微博副总裁田利英举了个例子,比如“种草”一个网红奶茶,如果奶茶商家有支付宝小程序提供外卖和在线购买,用户可以在微博上很自然去下单,通过小程序完成发现信息到后续服务的跟进。

马云的接任者张勇(逍遥子)抛出“阿里商业操作系统”的概念。之后,支付宝小程序升级到整个阿里生态的小程序,成为阿里巴巴商业操作系统的重要组成部分,井贤栋曾经抛出的全面打通阿里生态计划逐步展开。

与阿里体系的相对“独立”,曾是蚂蚁金服的优势之一,也是其成为金融控股集团试点机构的便利条件。而在小程序升级后,支付宝与阿里体系的打通,让小程序有了更强的能量。蚂蚁金服之前公布的数据显示,在支付宝小程序和淘宝打通的情况下,帮助淘宝拉新一个亿。时至今日,支付宝小程序已陆续打通UC、高德、钉钉、饿了么、天猫精灵等阿里系应用。

何勇明说,阿里商业操作系统把阿里的营销能力、资金能力、物流能力、数据计算能力等打包,放到小程序商家背后运营能力当中,让商家不仅能够在C端触达用户,同时在B端实现数据化运营升级,也能够一端多发。

外界有人将其视为支付宝小程序的抱团反攻。而其背后,是两大巨头不断寻求补足自身的弱项,完善生态。从另一个角度看,也在无形中消解对方的优势。

在阿里强势的电商零售等领域,微信也保持进击的势头。微信支付发布的报告称,2019年上半年电商小程序交易量是去年同期的27倍,小程序已成为零售行业提升经营能力的标配工具。而在今年1月份,微信低调推出微信“支付分”,并在近日传出将推出类似支付宝花呗的信用支付产品“分付”。不过,对这项业务的情况,腾讯方面未向记者回应。

同时,有媒体报道称,阿里巴巴内部重启社交产品“来往”项目,并将产品命名为“Real如我”。不过,针对这一消息,阿里巴巴方面不予置评。

在张超印象里,微信是流量入口,受众面广一些,用户打开的几率也比较大。而支付宝体系做信用生活有关的小程序较有优势,如信用租赁等,用户有打开的可能。相对来说,其在各个品类的传播是弱项。

另一家做租赁业务的创业者表示,信用免押是吸引自己加入支付宝小程序的主要原因。不过,他表示,目前公司在微信公众号上做活动信息发布,还未上线微信小程序,因为不知道有类似芝麻信用的微信支付分。

经历过量的裂变,海量的小程序如何高效触达用户,让搜索成了待开发的宝藏。作为搜索领域“王者”的百度,也在搅动着小程序领域。8月初,百度宣布战略入股小程序服务商有赞。随着BAT等互联网巨头持续加码,围绕小程序的大商业竞争格局正缓缓展开。

新京报记者 陈鹏 编辑 岳彩周 校对 刘越



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